Cannes Lions

One word.

J. WALTER THOMPSON MEXICO, Mexico City / SAVE THE CHILDREN / 2016

MP3 Original Language
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MP3 Original Language
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We listen to two simultaneous narrators. Both say that Juan Dominguez is of humble origin.

The first narrator says that at age 13 Juan joined the local football team.

The second narrator says that at age 13 Juan joined the local gang.

What appeared to be the same story continues counted as two separate stories, in the first Juan becomes a player who has just signed for 6 seasons in a football team, and in the second Juan becomes a criminal who ends up locked in a penalty for 6 years.

The narrators conclude their stories by saying that a small change can make a big difference, and invite to donate for Save The Children.

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