The Eco Navi features of Panasonic refrigerators help to save energy and boost efficiency. Temperature is controlled to suit a household’s daily routine, and power usage is reduced by remembering times of low usage. Producing a commercial about such refrigerators likewise suggested an all-out effort to reduce consumption of resources. We came up with the unheard of idea of using no professional voice actors, music or sound effects. We eliminated all nonessential costs by using only the person who wrote the commercial. Not only did the man speaking actually write the commercial, he also recorded it one take.