The AD is expressed by Panasonic's slogan "idea for life". The motif of the ad comes from a Butterfly that has a typically beautiful nature and the desire to take a photo of it. The banner shows that, with Panasonic's digital camera, you can catch 'the movement of the Butterfly', a beautiful moment in nature, clearly captured.Consumers can enjoy the click by pressing the button of Panasonic digital camera as they control the mouse. Consumers can zoom in and out, just like a Digital camera.