The GE Ecomagination Challenge was a 200 million dollar open innovation Challenge, seeking green energy ideas to power our world. With one week for the Challenge to end, wewanted to inspire people like you and me, to come up with ways to protect our future.To get people thinking, we reached them exactly at a time when they found themselves apart of a larger energy problem. Being one of the many millions of cars stuck in peak hourtraffic. We used one of the oldest mediums (radio) to trigger people’s imagination withideas living in the challenge.