Brief :French Metro daily newspaper has a new format, smaller and handier.Idea : An event - filmed - inviting Metro fans and readers to say goodbye to the large format.We created a giant paper boat made of a giant Metro's cover that was launched on the Seine River in Paris.

Brief :French Metro daily newspaper has a new format, smaller and handier.Idea : An event - filmed - inviting Metro fans and readers to say goodbye to the large format.We created a giant paper boat made of a giant Metro's cover that was launched on the Seine River in Paris.Results :More than 600 000 viewsRelayed on more than 50 sites

The film reveal was viewed 566,598 times in 1 week on WAT.TV (i.e. + 88.8% of the expected objective) // over 2m impressionsOn YouTube (without any mediatisation) : 22,980 viewsAround 50 press releases (web / press) in France and abroad