The creative solution was to invent a truly interactive donation box to maximise donation andawareness.

The design highlighted the 'difference' the act of donating made, instantaneously. Word ofmouth played an important role on donations made. Because people were pleasantlysurprised by the outcome of donating, most of the people who donated did so more than once,and also helped in spreading the word. Resulting in these donation boxes being an instant hit.