More than 72,000,000 children around the world go without a basic education. Dubai Cares is a charity dedicated to children's education worldwide. The brief: create awareness and raise funds.

Our design was based on interaction. Our donation box has motion sensors, which highlight the rewards of donating immediately - as soon as one puts money in the slot. One of the boxes, for example, shows a life-sized image of a little girl carrying a bucket of water over her head. As soon as you put money inside the donation box slot, the image of the bucket rotates and gets replaced by the image of books, activated by the motion sensor inside the box.

The design highlighted the 'difference' the act of donating made, instantaneously. Word of mouth played an important role on donations made. Because people were pleasantly surprised by the outcome of donating, most of the people who donated did so more than once, and also helped in spreading the word. Resulting in these donation boxes being an instant hit.