Cannes Lions
SAATCHI & SAATCHI, Auckland / NEW ZEALAND POST / 2010
Overview
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Credits
Outcome
Our client was extremely happy with the results. Within days, they were inundated with grateful emails requesting reprints of the stamps. Over 20% of the target audience also used one of the stamps to request more information on Direct Mail, and enter the prize draw. One Creative Director from a rival agency was so excited by his stamps he began Tweeting enthusiastically about it. And the campaign was featured favourably in Directory Magazine.
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