A series of 4 stamps were developed that celebrated the greatest moments in NZ Olympic history via a series of lenticular frames on a standard NZ stamp. The media and creative solution were completely integrated.All other communication featured the stamps themselves ensuring that the media solution was the basis of all communication messages.

Volume and revenue doubled compared to standard issue stamps. Top 20 outlets achieved 500% volume growth. Top 4 achieved 1500%. We captured a new a profitable customer base. Brand traction and favorability increased.