Challenge

Fleischmann is a brand in the food sector which offers its customers products that are easy to prepare, but still have that homemade taste. In launching a new line of frosted cakes, the challenge was to create a campaign which would appeal to a younger audience.

Implementation

One thing is sure wherever you are in the world: when the frosting of a cake appears delicious, it’s tough to resist the urge to stick your finger in it and taste it.

Taking advantage of the touch screen capabilities of tablets, we developed an ad that simulated people passing their fingers through the cake’s frosting.

A message explained our idea and the following page introduced Fleischmann’s complete line of frosted cakes, which are really irresistible.

Result

This ad was seen by roughly 20,000 people during just the first week that it appeared in one of the country’s largest weekly magazines. Another highlight was the average amount of time that consumers interacted with our ad: almost a minute!

One thing is sure wherever you are in the world: when the frosting of a cake appears delicious, it’s tough to resist the urge to stick your finger in it and taste it.

Taking advantage of the touch screen capabilities of tablets, we developed an ad that simulated people passing their fingers through the cake’s frosting.

A message explained our idea and the following page introduced Fleischmann’s complete line of frosted cakes, which are really irresistible.

This ad was seen by roughly 20,000 people during just the first week that it appeared in one of the country’s largest weekly magazines. Another highlight was the average amount of time that consumers interacted with our ad: almost a minute!