Elba is a range of appliances made by Fisher and Paykel. They’re all simple machines, with no flash bits or complicated functions. They just do what they should, which is Cook stuff, clean stuff, and keep stuff cold.

So to launch the brand we created a TV campaign. The TV demonstrated that no matter what you might think, Elba appliances won’t save you, romance you, or stab you to death. They’re just appliances, and they just do what they should.