Cannes Lions
COLENSO BBDO, Auckland / FISHER & PAYKEL / 2011
Awards:
Overview
Entries
Credits
Outcome
In response to our communications, 58,320 NZ’ers uploaded photos of their lonely sock.147,000 NZ’ers visited our site – spending on average 4 minutes in the environment.73% of NZ saw the campaign, and those who saw it, had DOUBLE the level of admiration for the brand.
Similar Campaigns
12 items