Cannes Lions

ELECTRONICS

DOJO, San Francisco / LOGITECH / 2012

Film

Overview

Entries

Credits

Overview

Description

Together with Logitech, we relaunched their brand through a new positioning and tagline: SPARKamazing. "Global Jam" is founded on the notion that: You, are the technological vanguard. It’s the human imagination, ingenuity and curiosity, combined with the right technology, that keeps moving the world forward—You + Technology = Amazing. Logitech creates technology that help you bring amazing ideas and experiences into the world. "Global Jam" was shot simultaneously in Bangkok and Budapest and depicts how technology can connect and inspire across the globe, as people dance, play music, laugh and celebrate through Logitech.

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