Cannes Lions
Y&R LISBON, Lisbon / AMI - INTERNATIONAL MEDICAL ASSISTANCE / 2009
Overview
Entries
Credits
Execution
A poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed shichuan town but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution.The poster was hanged at pharmacies and drugstores.
Outcome
€ 147.894,84 were collected at the time. It was the biggest collection of funds in similar campaigns.
Similar Campaigns
12 items