Cannes Lions

EMERGENCY MISSION FUNDRAISING

Y&R LISBON, Lisbon / AMI - INTERNATIONAL MEDICAL ASSISTANCE / 2009

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Overview

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Credits

OVERVIEW

Execution

A poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed shichuan town but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution.The poster was hanged at pharmacies and drugstores.

Outcome

€ 147.894,84 were collected at the time. It was the biggest collection of funds in similar campaigns.

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