The Empire of the Wolves is, at first, based in a rainy, dark and unrecognisable Paris. This moment of the film is also associated with a very intricate plot. The second half is in a sunny Turkey where real action starts and mysteries are revealed.The creative idea is based on the shift between shade and light and on a mysterious and difficult journey where the user is experiencing the movie first hand and has to navigate through the site to find hints and understand some of the plot as in a teaser campaign. The movie is the "reveal" phase.