The ‘Next Generation Communication’ campaign brings to life the visceral thrill and emotion of live betting on sports, putting players right in the heat of their chosen sport, when anything and everything feels possible.

Featuring players from Real Madrid, the film starts with a slow build which moves into an explosive series of footballer actions, until we reach the pinnacle moment of decision, amplified by a 180-degree view of our football players suspended in action. The football players are released from suspension the moment a decision is made by our bettor to dramatize that he can play for real.