Cannes Lions

little changes

EASY PALERMO, Buenos Aires / EASY / 2017

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Our home is our refuge, our temple every day. But sometimes that everyday nature prevents us from seeing all its potential. With some touches, an untidy bathroom can become a mini spa, a messy room can be transformed into the suite of a palace or a crammed garage can be our place of meditation. A small change can change everything and we wanted to reflect it with this campaign.

Using anagrams as a resource, we show how our home, like words, can be transformed into something completely different with some minor changes. Proving that at EASY, the largest Home center of Argentina, there is all you need to do it.

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