Cannes Lions
DON, Buenos Aires / EASY / 2015
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In Argentina the dates that honor our National Heroes are celebrated with a Public National Holiday, a day where people do not work and all Argentineans take it to relax and stay at home.
Under the claim “Live up the Freedom to be homey”, the EASY commercial tells through a humor parody that the Hero General San Martin, who set free Argentina in colonial times, made it so that Argentineans could enjoy a public holiday at their homes, with all the comfort that EASY provides them.
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