Cannes Lions

Enbrel 'Being There' Commercials

ABELSONTAYLOR, Chicago / AMGEN / 2018

Film
Supporting Content
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Description

When you have joint pain from RA or psoriatic arthritis, it doesn’t just affect you.

It affects those around you.

Told from the perspective of children whose parents have these conditions, including the teenage daughter of pro golfer, Phil Mickelson, this TV campaign uses emotionally charged children’s illustrations to show how ENBREL can help relieve joint pain and get mom or dad back to being mom or dad.

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