Qatar is an Arab State rich in oil and knowledge, that has embraced the modern era with a soaring ambition and vision for its future and most prized possession, its children. Our task was to create a global destination brand that ensured how it was perceived, was aligned with what it stands for.

In order to do this we had to fully immerse ourselves into understanding the needs and positioning of the country - the combination of modernity and tradition that captures a nation deeply rooted in its heritage, and at the same time, is progressive in building a future-fit infrastructure.

We created five beautiful distinctive assets that are anchored in the brands essence - "Warmth of Soul & Spirit of Vision".

Our word mark is a discerning combination of tradition and modernity.

A timeless classic.

Our colour palette is a visual journey of the Qatari landscape, from the light and luxury of our pearls, to the gentle wash of the blues of our Gulf, to the warmth of our sands.

Our visual language is inspired by an age old form of architectural design called "Gypsum". Combined with a source of light called Mashrabiya to create a unique Qatar Visual language.

The signature photography captures the authentic culture,people and landscape of the country and a nation deeply rooted in its heritage, and at the same time,is progressive in building a future fit infrastructure.

Our custom designed typeface draws influence from the calligraphic

nuances used to create our wordmark.