Cannes Lions

ENDANGERED SPECIES AWARENESS

OGILVY & MATHER ARGENTINA, Buenos Aires / OGILVY GROUP / 2009

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Three graphic pieces where created, with specific cases of animals from endangered species, where each animal's figure is completely made with text written in the Braille system, describing the actual situation that the "Yaguareté", the "Austral Hake", and the "Pampa's Deer" are living in now in Argentina. This way, and with this graphic resource, it's explained that if help does not come fast enough, this species may soon disappear from our sight. Afterwards, envelopes were sent containing the three graphic pieces, with a call to action in the flap that invited the public to join The Argentinean Wild Life Foundation to collaborate and gather funds for this cause.

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