Cannes Lions
WING, New York / DURACELL / 2017
Overview
Entries
Credits
Description
Can a static poster offer tangible proof of the endurance of Duracell batteries?
Execution
Equipped with a marker, the robot's movements become graphic proof of its trajectory. After 20 hours of continuous movement, the result is a Pollock-like design that consumes the canvas with a line that never ends. With a Snapchat code, viewers can experience how the experiment was done.
Outcome
N/A
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