Many straight men end sex as soon as they reach climax, indifferent to the pleasure of their partner. This keeps 40% of women from reaching orgasm, creating the orgasm gap.

The only way to make straight men understand the frustration of having an orgasm interrupted is to give them a little taste of their own medicine.

At the same time, we also needed to motivate them to care more about the female pleasure.

We interrupted the most popular videos amongst straight men on our site when they reached 40% of the way.

Besides that, we celebrated Female Orgasm Day by launching a landing page where ladies could reward men who made them come to high heaven with an Official Orgasm Giver Certificate.

News in 21 countries, 6+ millions of impressions with 0€ invested in media and thousand of certificates sent.