Cannes Lions
SAATCHI & SAATCHI, Milan / ENEL / 2012
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A light bulb, the most famous keyvisual of Enel, the first energy company in Italy, is sorely tested by a stone and a hammer to communicate the strength of the company bonds. Among the beautiful notes of “At Last” by Etta James, the light bulb symbol of the company will reveal a greater solidity than we can imagine.
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