The concept was created from Vattenfalls heritage of supporting winter sports. The first brick were the TVCs which was shot at historical Olympic winter games grounds in Cortina and Norway. The story told by the TVCs gave birth to new ways of the activating Vattenfalls connection to winter sports in order to create a complete 360 campaign: ski modules were made, apps were programmed, print and outdoor units written and drawn.

The campaign was simultaneously released on Vattenfalls European markets with great success to follow. Please see the results below.

Qualitative and quantitative research showed the following results:- Awareness (any type of activity) reached 48% in Sweden and 55% in Germany. One significant result was the awareness of the application that was 16% in Germany!- In Sweden 66% were positive about the sponsorship, 21% said that their general attitude increased and 11% said that their willingness to become a customer increased.- In Germany 77% was positive about the sponsorship, 42% said that their general attitude increased and 30% said that their willingness to become a customer increased.