Cannes Lions

ENERGY CONSERVATION AWARENESS

WIEDEN+KENNEDY, Portland / MTV / 2008

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Almost everyone knows that Global Warming is a real danger facing our planet. But gloom and guilt haven’t proven effective as a means to communicate the need for change. Let's look at this problem from another angle: ridiculous, absurd, endearing. Anything that will grab attention and facilitate a shift in perspective without making people feel like they are bad.

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