Cannes Lions
JWT MADRID, Madrid / UNILEVER / 2005
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Target: women, 18-35 years-old. A blonde is thrown into the depths of the ocean - and it's not because she wants to go for a swim. Now we see the blonde floating calmly in the water. Then, the calm ocean waters become very unsettled and the tension rises until suddenly, a bloodthirsty shark appears and carries off our innocent blonde with one single bite. The sea becomes calm again and an introductory caption appears announcing the video game "Blondes vs Brunettes".
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