Cannes Lions

TIMOTEI HAIR PRODUCTS

JWT MADRID, Madrid / UNILEVER / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Target: women, 18-35 years-old. A blonde is thrown into the depths of the ocean - and it's not because she wants to go for a swim. Now we see the blonde floating calmly in the water. Then, the calm ocean waters become very unsettled and the tension rises until suddenly, a bloodthirsty shark appears and carries off our innocent blonde with one single bite. The sea becomes calm again and an introductory caption appears announcing the video game "Blondes vs Brunettes".

Similar Campaigns

12 items

Disinfection Alert System

MINDSHARE INDIA, Mumbai

Disinfection Alert System

2022, UNILEVER

(opens in a new tab)