We have partnered with the magazine SOHO, the sexiest content media for men, to made 1000 Special Edition motorcycles:

the new HONDA-SOHO. This launch had top model participation to seduce our audience in a effective media hype:

magazines, digital platforms and POP material. There were two ways to get this bike: buy it or hunting on twitter as well:

With SOHO, we created a mechanism that would allow us to turn on a motorcycle without physical intervention. How did we do it?

Through the print magazine, Honda and a Colombian top model’s social networks, getting the attention of the people to win a motorcycle sending as many tweets as possible to #hondasoho, each tweet was register on a tailor made application, able to control the real motorcycle tachometer, when it reached the maximum level the bike turn on automatically and met the

winner via streaming on the exact moment the bike ignited.

Our accumulated reach for the whole campaign, was 3,900,000 people - the equivalent of filling up Wembley Stadium 44 times.

We were world trend topic on twitter with the tailor made application, wiht the hashtag #hondasoho,

The campaign led more people to POS than estimated leading to a 46% increase in sales. We were able to sell the 1,000 CB 110 SOHO EDITION motorcycles, and improve the sales of the standard CB 110, leading up today more than 2,100 sold.