Cannes Lions
DENTSU, Tokyo / HONDA / 2005
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The Honda Icon Museum is a project to turn PC desktop icons into an advertising medium.We made Honda cars and some usage scenes into cute icons, and gave away them via banner ads and a website (The Museum Parking). They are only small gathers of pixels, they don't have any taglines, and their body details are left out, but they do work as a good advertisement.
The car-icon advertising was loved by many people other than motor heads, and the icons are still running on their screens today.Different from banner ads and website ads, the icon ads are virally diffusive, and live long on people's PC screens.
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