Horlicks is India's biggest health nourisher brand and the one that is synonymous with faster growth and goal oriented childhood....... but in this commercial the brand takes a u turn. It says, “the time has come to rescue our children from the culture of hyper parenting”.

This commercial amplifies the truth that all mothers know but often forget in the routine of mother hood.

This film talks about how everything at the super speed that we have created will be great, but it will create a irreversable change on your child ... something that you will miss. 'You rather enjoy your time with them when they are young, cause what you are speeding up is anyways a process of time.'