Fridays are the most requested food delivery day and pizzas are the most ordered food, so we made a deal with the most important pizzerias in Asunción and what we did was deliver the order, but a lot later on Friday night. The pizzas were delivered with our message WITH HUNGRY YOU UNDERSTAND HUNGER.

The idea made an impact in the media and reached people who made it possible for the national campaign to receive more than 50 tons of food for more than 13,000 children and senior citizens in shelters.