HENNESSY VSOP was created in 1817 by the future King George IV for the wild soirées he gave to his guests. It needed a strong identity to finally honour its DNA of a crazy, interesting and unexpected reveler.The question was, how to build a world that would reflect how accessible and welcoming this cognac is, as well as its taste for parties that makes VSOP nights looking like no others ? The campaign had to fit the Chinese market, main consumer of this emblatic cognac, and also integrate Jackson Wang, the Chinese star face of Hennessy VSOP.

Great nights start just like ordinary nights, until this critical moment when things completely switch and start getting interesting : a turning point. This is the story of one night where nothing happens as planned. Where unexpected encounters lead to unexpected places, allowing unexpected situations, with characters so rich that they become turning points themselves. Including the most important of all : VSOP. And suddenly, just with a little spark, the show begins. And everybody is welcome to join it.

Too many of our nightlife events are echo chambers: we tend to party with people who look and think like us. But what about the in-betweens? What about the randomness, the unknown, the unexpected? What about our desire for unscripted moments? This is why we decided to showcase the versatility of Hennessy VSOP by showing unscripted nights: nights where anything can happen, where nothing is written yet.

The film dives headfirst into a madcap world of luxury, where eclectic and enigmatic characters meet along a search for Edgar, a missing peacock. Among this improvised group of friends, we can see a magnetic bellboy, a glamorous diva, a fascinating artist, a curious photographer, and a funny peacock master hanging out together over an epic night.

Beyond the peacock, our characters follow the flow of the night, embracing the unexpected at every turn. This film seizes the theme of serendipity and brings the excitement and versatility of Hennessy V.S.O.P. Cognac to the screen, with a cinematographic treatment. Even the music itself becomes a turning point, as the composition fits every scene, sometimes sharply changing from one mood to another.

Global campaign launched in China in July 2022 and in the world in September 2022 in many formats ( 5 min, 1min 30, 30 sec, 10sec, 15 sec, 5 secs)

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