MySAP ERP is like getting a new heart.

We created an organ box. You know the scene from movies: a heart arrives by helicopter. Doctors run in with the donor heart.

The metal canister had all the info decision makers needed to take the vital step towards getting a new heart for his business. Even a questionnaire encouraging the decision makers to check the condition of the company’s heart. Response incentive out of the ordinary: "Fill in the questionnaire, and we will donate 100 DKK (approx. 13.50 Euros) in your name to the Danish Heart Association".

A third attended the seminar. 10% responded to the questionnaire.Telemarketing was carried out after the campaign. Here it was confirmed that the creativity had impact and was very clearly recalled: "Oooh yes - the box from SAP".