How do we convice people to migrate from the paper magazine to an online one that has more information and that is more up to date.

The idea was to send the magazine in a styrofoam meatpack with cellophane around it and a freshness date sticker with : "For even fresher information go to www. enviedeplus.com". At the same time, stick on our readers mailboxes stickers that people use to try and dissuade their postman from delivering too much advertising. We transformed this into a reason for going onto the website.

The clients were inclined following the operation to go to the website and discover it. As the operation is recent, no numbers can yet prove its pertinence.