Cannes Lions

ENVIRONMENTAL ASSOCIATION VOLUNTEERING

DDB BRASIL, Sao Paulo / WORLD WILDLIFE FUND (WWF) / 2009

Film
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The film shows a sequence of objects thrown as garbage in the environment. Those objects bring the logos of bankrupt companies. For example, a plastic cup with Panam's logo on it and a plastic bag with Enron's.Then the concept of the ad appears: ''In the environment, these companies will still survive for many years''.

And we end making an appeal for people to join WWF.

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