Cannes Lions

ENVIRONMENTAL AWARENESS

CONTRAPUNTO BBDO, Madrid / WORLD WILDLIFE FUND (WWF) / 2010

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We placed stacks of lotto tickets in lotto sales outlets. The only difference was that someone had already made the pick for you in the shape of different endangered species. Only when you are about to mark your winning numbers do you realize that the tickets are, in reality, donation forms for wwf/adena.

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