Cannes Lions
CONTRAPUNTO BBDO, Madrid / WORLD WILDLIFE FUND (WWF) / 2010
Overview
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We placed stacks of lotto tickets in lotto sales outlets. The only difference was that someone had already made the pick for you in the shape of different endangered species. Only when you are about to mark your winning numbers do you realize that the tickets are, in reality, donation forms for wwf/adena.
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