We fixed miniature whales onto drinking fountains and water fountains around Tokyo where each time they were turned on, the mini-whales blew water from their spout. The whales surprise the younger user and intrigue them to visit the website where much more of the whaling issue can be discussed and understood.

Access to the Whaling page of Greenpeace Japan Site is up over 600% but, more importantly through online quantitative research, we saw an increase in anti-whaling support from 32% up to 74% in just one year.