We use a biodegradable ink.

The speech defended by WWF wants to strike the public opinion on the neccessity for each to make efforts on the subject. The presence of panels in Paris and in the Paris region in a zone with strong a concentration of companies allows to touch a population which is big consumer of paper.The second wave,during the festival of the film in Cannes, which will touch the general public an internationnal public. An improbable overlapping between the glamorous universe of the international cinema and the ecology which should allow to draw the attention on a subject which is not in the heart of preoccupation of people.