Cannes Lions
JUNG von MATT , Vienna / WORLD WILDLIFE FUND (WWF) / 2007
Overview
Entries
Credits
Execution
Through the water soluble print colours, the observer can see first hand the effect that rain has on the environment. This "live effect" strengthens the message of the poster and the effect it has on the observer.
Outcome
This unusual poster not only generated much positive interest but also an increase in monetary donations.
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