Cannes Lions
JWT HONG KONG, Hong Kong / FRIENDS OF THE EARTH / 2009
Overview
Entries
Credits
Execution
We have placed a clear blue sky poster at a car park. Every time the car engine starts, the car emission pollutes the poster on the wall, gradually turning the blue sky to dark grey. It raises awareness by vividly demonstrating the seriousness of air pollution.
Outcome
The ad engaged drivers directly in the car park, encouraging them to think twice on the spot and raising their awareness on environmental protection.
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12 items