Cannes Lions
REAL PIE MEDIA, Beverly Hills / NBC / 2008
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We team with NBC Universal and The Conservation Fund to help the environment while promoting the Steve Carrell comedy, Evan Almighty. In "Get On Board and The Almighty Forest", we draw on our experience creating social/environmental film campaigns online. To accomplish this, we created "The Almighty Forest": a virtual world where for a $5 donation, visitors can plant a virtual tree, create a profile, leave messages and The Conservation Fund will plant a real tree in your name. Get On Board is a groundbreaking example of a socially responsible film campaign.
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