Explain how simple, everyday actions and purchases have a high cost to the environment that will soon be unsustainable.Do it without scientific jargon or complex essays, so that even a layman may understand it.

The T-shirt was the most appropriate choice as everyone wears them and by highlighting the cost and impact of consumerism on the fragile environment, it communicates the cause of the World Wildlife Fund.

This T-shirt is fast becoming a much sought-after statement a bit like the ‘I Am Not A Plastic Bag’ bag and the ‘Live Strong’ yellow band, for the World Wildlife Fund.