A memory game was created which is almost similar to the traditional memory game; almost. In the WWF Memory Game the pieces have no match. They stand for endangered species: 16 of the most threatened plant and animal species are represented, each without a match. This subtle difference makes all the difference, because it warns without shocking and makes people think. This game is hosted by the home page of WWF Portugal, and was also made available online on various social networks.

The game continues to circulate on the social networks and, even without measurable results, it continues to do its job of raising awareness, an effect which has no expiration date. Apart from saving species, it is expected that the Memory Game WWF will not only raise people’s awareness but also have an effect on their overall attitude. Finally, it will help to publicize the work of the WWF.