Spikes Asia
ISOBAR CHINA GROUP, Shanghai / HUAWEI / 2018
Overview
Entries
Credits
Background
HUAWEI Mate 10 Pro, as a newly launched high-end smartphone, needs to deliver its upgraded waterproof feature, and distinguishes itself from the competitive smartphone market in China. Meanwhile HUAWEI conveys the core value of mobile phone product that it enables communication easier to help people foster relationships and connectedness.
Description
After braving a fire, a firefighter starts a video call with his wife and daughter.
Seeing her dad’s darkened face, the little girl took the phone to the tap to try to help clean her dad’s face on the screen.
You can see tears of joy in the firefighter’s eyes.
Execution
"After braving a fire, a firefighter starts a video call with his wife and daughter. Seeing her dad’s darkened face, the little girl took the phone to the tap to try to help clean her dad’s face on the screen. You can see tears of joy in the firefighter’s eyes."
Love and care - the heart of family, are delivered in the video through the use of mobile phones. Meanwhile the waterproof feature of HUAWEI Mate 10 Pro mobile phone is ingeniously proven and is an integral part of the storyline.
The Video was originally produced just for promotions on the brand’s official online platforms and stores on 20th October 2017.
From 22nd October to 10th January 2018, PR on top news APP, social media, video platforms, Tmall etc.
From 6th November to 27th December 2017, the video was launched in prime time on CCTV 1/2/4/8/10.
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