Cannes Lions
LEO BURNETT INDIA, Mumbai / PATT FOUNDATION / 2010
Overview
Entries
Credits
Execution
What better way to get people closer to nature than to have nature itself talk to them. Therefore we sent to the head of every company a magical seed planted in a pot, which when watered and cared for would sprout in seven days and reveal the message. It would disclose the url (plant-a-tree-today.org) and contact details of PATT Foundation.
Outcome
Nature took its course and within a month of dispatching the pots, we got a positive response from almost every company we sent it to, leading to almost 3000 saplings being planted in less then a month.
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