Cannes Lions

WWW.PLANT-A-TREE-TODAY.ORG

LEO BURNETT INDIA, Mumbai / PATT FOUNDATION / 2010

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Overview

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Credits

Overview

Description

We at PATT Foundation are committed to encouraging and assisting organisations in reducing their carbon footprint. So we approached companies and as part of their corporate social responsibilities we got them involved in our tree plantation project. In this project we would plant and nurture the trees on behalf of the companies. Since we wanted the idea to grow on them, we decided to sow the seeds for it in a rather unique way, which would bring them closer to nature and also direct them to PATT Foundation.

Execution

What better way to get people closer to nature than to have nature itself talk to them. Therefore we sent to the head of every company a magical seed planted in a pot, which when watered and cared for would sprout in seven days and reveal the message. It would disclose the url (plant-a-tree-today.org) and contact details of PATT Foundation.

Outcome

Nature took its course and within a month of dispatching the pots, we got a positive response from almost every company we sent it to, leading to almost 3000 saplings being planted in less then a month.

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