Cannes Lions

ENVIRONMENTAL ORGANISATION

BEACON COMMUNICATIONS, Tokyo / GREENPEACE / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

We fixed miniature whales onto drinking fountains and water fountains around Tokyo where each time they were turned on, the mini-whales blew water from their spout.

Outcome

Access to the Whaling page of Greenpeace Japan Site is up over 600%. But more importantly; through online quantitative research, we saw an increase in anti-whaling support from 32% up to 74% in just one year.

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