Cannes Lions
ARTS & SCIENCES, Los Angeles / SAMSUNG / 2016
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Various people in different situations ask why their smartphone can't do all the things they want it to do, such as pay for food, have a big screen yet fit in their pocket, have a longer lasting battery, more memory, take better pictures, be waterproof, and turn into a virtual reality machine. Celebrities from the world of acting, music & sports are included. One celebrity asks why he can't be the spokesperson in the commercial, but then in the next shot, he is the spokesperson. But at the end, it turns out to just be a virtual reality experience.
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