Cannes Lions
ALMAPBBDO, Sao Paulo / EPA / 2011
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Overview
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Credits
Description
Announce Escola Panamericana’s drawing and art courses to potential students.
Execution
Posters were developed having as the starting point different visual references from exact sciences: statistics, mathematic calculations, physics studies. A small detail present in each one of them was highlighted and magnified on the side, showing that it’s possible to see art even in cold numbers and graphics.
Outcome
The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area.
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