Cannes Lions

EPA

ALMAPBBDO, Sao Paulo / EPA / 2011

Awards:

1 Bronze Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

Announce Escola Panamericana’s drawing and art courses to potential students.

Execution

Posters were developed having as the starting point different visual references from exact sciences: statistics, mathematic calculations, physics studies. A small detail present in each one of them was highlighted and magnified on the side, showing that it’s possible to see art even in cold numbers and graphics.

Outcome

The number of people looking for the courses offered by the School was very big. Besides, the posters alone generated many comments, since they resorted to exact-sciences elements to sell exactly the opposite, the option for the humanities area.

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