The financial services industry has been an exclusive club of sorts; you need lots of money to get started and the products available are built for one type of person. At Wealthsimple we're changing that. Our mission is to make smart financial services and advice available to everyone - no matter who they are or how much money they have. One way we do this is by talking openly about the way the world of money works and the structural unfairness built into that. That's why we made “Equal” with WNBA player Skylar Diggins-Smith. She is advocating for pay equality in professional sports. We interviewed Skylar for our Magazine and then provided her with a platform to highlight the insane discrepancy between men and women's salaries. The underlying point: we can't change historical inequality but we can help close the gap by giving people the tools to gain financial freedom.

Two kids, a boy and a girl, stand on basketball courts, mirror images. They dribble, talk smack, deliver soliloquies to the camera about the kinds of careers they're going to have when they really make it as players. They're gonna be the best players in their county, their school, the scholarships they're going to get, the stats they'll put up, the championships they plan to win and the accolades. Until they reach that moment kids all wait for: when they make it to the pros and get that first contract. In unison they state, “and I'll get drafted in the first round.” And here's where their paths diverge. The boy says his rookie contract will be $4 million. The girl, $40,000. And those numbers are based on facts.